Shipping A Case or A Case of Shipping?
(Page 2 of 2)
May/June 1971
Melvin Kestler
Therefore, a crane with a 55 ton lifting capacity was used to
take each item of equipment off of the flat car and set it on the
low-boy truck. All three pieces of equipment arrived in perfect
shape and after they were unloaded at the farm there was not even
one scratch or dent anywhere.
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Arrival of the steam outfit in Twin Falls drew a lot of
attention. Station KMVT, channel 11, filmed the unloading
operations and presented a television feature newscast about the
outfit Sunday evening, Oct. 19,1969. The Times-News of Twin Falls
had a full page story devoted to' the old steam rig along with
many good pictures in their Sunday Feature Section of Nov. 2,1969,
as evidenced by the following newspaper article. This is an
excellent article written by Bonnie Baird Jones, Times-News Feature
Editor. She writes with the knowledge of an ardent steam engine
fan. As a result of the newspaper and television stories, I
received many favorable letters, telephone calls and comments. The
one that topped them all was from Mr. Mearl R. Metz of Twin Falls
who used to haul water in Nebraska to this very same engine 35
years ago while it was being used by its former owner, Mr. Al
Deerk.
I am a life insurance salesman for The Prudential Insurance Co.
All of this nice publicity did not hurt my insurance business any
as shown by the article in the Prudential company magazine
'Western Roundup.' I carry pictures of the old steam rig in
my brief case which has helped sell a good many policies.
I certainly have enjoyed The Iron-Men Album Magazine
from its inception. The staff members, have done a wonderful job
and your magazine is the backbone of our steam engine hobby.
GETTING UP STEAM
Every agent has his own way of getting an interview rolling.
Salt Lake City S/A Melvin Kestler (Twin Falls Det.) does it by
bringing up his hobby. Mel restores old steam engines like the 1915
Case steam tractor shown here.
'I always carry pictures of the old steam outfit in my
briefcase. It's a great ice-breaker and has helped me close a
good many cases like the recent pair of $50,000 Pro 50's - each
with annualized premiums of $3,408 to a local businessman and his
partner.
'Last year I even had a color photo of the rig printed on
the Christmas cards I sent to all my clients and prospects. That
got quite a few favorable responses.'
Exposure in the news media has been a great boon, too. Not only
did Mel and his steam engine rate a full-page feature in the
Twin Falls Times-News, they were also the subject of
feature newscasts on two local television channels.
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